Amanda Elsing

Baylor Genetics

In early 2016, we were tasked with rebranding Baylor Miraca Genetics Laboratories. One of their goals was to become more consumer-friendly while still maintaining their prestige. Their new logo was inspired by the motion of DNA sequencing. We also rebuilt their brand architecture, refreshed their web presence, and developed new communications and guidelines for them to follow.

Baylor Genetics delivers the world’s highest quality genetics testing lab and genomics services by bridging academic and operational excellence and leading the medical community to advance patient health. Learn more about Baylor Genetics by visiting their website.


February 2016 - December 2016 / Branding, Web Design

Creative Director: Jon Trettel
Designer: Amanda Elsing
Motion Designer: Travis Haggerty